WeWearAustralian 2023

WeWearAustralian teamed up with Tourism WA for its 2023 campaign, setting Australian designers against WA’s wild south coast on Menang Noongar Country, from Greens Pool and Elephant Rocks in Denmark to The Gap in Albany. Pierre Toussaint shot the stills and Justin Griffiths the film.

WeWearAustralian, founded by Kelly Atkinson and Richard Poulson of Showroom-X, in partnership with Tourism WA. Production by Claire Davies, Scotter Projects, assisted by Amanda Ashurst. Creative direction: Kelly Atkinson. Direction: Richard Poulson. Styling: Freddie Fredericks. Photography: Pierre Toussaint. Cinematography: Justin Griffiths. Water videography: Tom Jennings. Behind-the-scenes photography: Shannan Stewart. Make-up: Francesca Poggi, Vivien’s Creative Perth. Hair: Jessie Daoud. Casting: Jaz Daly, Modules Management. Talent: Jessica Gomes, Patrick Devlin; Tane Bowden, KULT; Billie-Jean Hamlet and Robby Bain, Priscilla’s Model Management; Savannah Kruger, Pride Models. Location: Koorabup (Greens Pool and Elephant Rocks, Denmark) and Kinjarling (The Gap, Albany), Menang Noongar Country, Western Australia.

Click on image for slideshow.